World Oil

Through a series of strategic acquisitions of related businesses, World Oil has steadily grown into one of California’s largest privately-held companies. Today, this 75-yr old business is a highly diversified corporation that produces petroleum-based and recycled products and provides vital transport, environmental and recycling services. However, there were challenges to operating as (5) independent businesses and brands. We helped them realize their vision – a unified organization with a strong leverageable (master) brand. Once organized under the World Oil master brand, a new identity system was designed to help support and tell the broader World Oil story. The brand relaunch included packaging, facility signage and a redesign of the company’s largest and most visible billboards – their tanker and vehicle fleets.